For Stanley Aryanto

The Outside Eyes
Your Business Actually Needs

You built the systems. You know your audience. Now you need someone who can take what's working, optimize it for conversion, and run it. So you can focus on what only you can do.

OPTIMIZE CONVERT SCALE
6+
Brands Scaled
12+
Months Longest Client
4
Markets
3
Co-Founded

Fresh Eyes on What
You've Already Built

You know your audience. I know how to turn that knowledge into more conversions.

Funnel Optimization

Your funnel exists. I find the leaks: where people drop off, which upsell sequences underperform, where a small copy change moves the conversion needle. Data-driven, not guessing.

Content Execution

You set the direction, I run the machine. Social calendars, newsletter sequences, carousel design, story content. Consistent output without you being the bottleneck.

Conversion & Sales

Where people browse but don't buy, where students stop progressing through tiers, where traffic comes in but leads don't close. I spot what you can't see when you're inside it.

Process Automation

Every task that doesn't need your brain should run without you. I build automations that handle content production, email sequences, reporting, and admin. Your time goes to what actually grows the business.

Strategic Sparring

When you've been running something for years, blind spots are inevitable. I bring cross-industry perspective from finance, health tech, AI, and e-commerce. Patterns and ideas you haven't considered yet.

Ownership & Execution

I don't hand you a strategy deck and leave. I take ownership of the marketing side, run it, report on it, and iterate. You review results, not to-do lists.

Built. Shipped.
Still Running.

Real projects for real experts. Here's what I've built on the marketing and growth side.

Growth Build Finance / Speaking / Events

Full-Service Expert Brand

12+ month engagement running the entire marketing operation for a commodity investment expert. I write and schedule 15 feed posts and 28 stories per month, 2 Mailchimp newsletters per week (8/month, fully automated via API), design carousel slides and story highlights (49 slides, 8 branded covers). I built 9 landing pages on his website with conversion-optimized product pages, launched 3 digital products on Ablefy ($29-$297 range), and produced all event marketing for the Cashflow Conference 2026 (8,000+ attendees): roll-up banners, flyers, business cards, branded chocolates, 16 social graphics, and a 6-week countdown campaign.

Content Calendar Newsletter Automation Carousel Design Landing Pages Product Launch Event Marketing Brand Guidelines V4 Story Highlights
12+ months · 15 posts + 28 stories + 8 newsletters per month
Codes of Money website
Co-Founded Financial Community / DACH

Community, Events & Content

Co-founded an exclusive wealth community (250k+ HNW members). I built the full premium brand system (gold/navy CI, brand voice guide, 3-phase customer journey), manage the Skool community with engagement loops, create social media content and schedule posts, design and produce expert call events (flyers, Eventbrite, Zoom thumbnails, speaker bios), and built the website. Ongoing event marketing for monthly expert calls with industry speakers.

Brand System Community Management Social Content Event Production Website Customer Journey Newsletter
Active premium community with monthly expert events
MediTeam dashboard
Growth Build Aesthetic Medicine / Healthcare

Lead Gen, Content & Client System

Full growth infrastructure for an aesthetic medicine clinic. Created a 25-page Instagram content strategy (4 pillars: 40% Expertise, 25% Results, 20% Behind-the-Scenes, 15% Action) with a 4-week content roadmap and posting schedule. Built a custom 5-tab business dashboard (revenue tracking, CRM with customer profiles, inventory management, analytics). Managing Meta ad campaigns, setting up Calendly booking flows, running Google Reviews optimization, and providing sales coaching for upselling and cross-selling. Biweekly strategy calls + WhatsApp support.

Instagram Strategy Content Roadmap Meta Ads Custom Dashboard CRM System Sales Coaching Calendly Setup Google Reviews
CHF 990/mo · Strategy + systems + advisory
The Interrupt website
Co-Founded AI Safety / Corporate Training

0-to-1 Brand & Sales Launch

Co-founded an AI safety company and built the entire go-to-market in 4 weeks: full CI/branding package (logo, design templates, Canva kit), 11-page website with blog, PDF lead magnet with email capture, Buttondown newsletter system, LinkedIn company page, social media launch (10 posts + 8 visual assets), Notion CRM for lead tracking, 3-tier Training-as-a-Service pricing model, and GASS Summit event landing page with waitlist.

CI/Branding Package 11-Page Website Lead Magnet PDF Newsletter System CRM Setup Social Media Launch Sales Model Event Landing Page
Zero to fully operational in 4 weeks
Co-Founded Health Tech / Physical Product

Physical Product GTM & Influencer Strategy

Co-founded a health tech startup selling a physical product (air filtration mask + recurring filter subscription). I built the full go-to-market strategy across 4 geographies, created a 14-section investor report, developed the influencer marketing program (27+ creators shortlisted across sustainability, health, fashion, and tech niches with 3 outreach templates), designed the subscription pricing model, and mapped the path from initial launch to multi-market expansion.

Product GTM Influencer Strategy Subscription Model Market Expansion Investor Report Pricing Strategy
Physical product + subscription model · 4 markets
A&F Handelskontor dashboard
Full Venture Build Precious Metals Trading

Operations Dashboard & Automation

A trading house founder was spending hours per week on manual inventory tracking, order management, and client quotations. I built a custom dashboard that automates the entire workflow: real-time inventory valuation across 4 metals, purchase order pipeline with delivery tracking, customer order management, and one-click PDF quotation generation. What used to take hours now takes minutes. The founder now focuses on client relationships and deal-making instead of spreadsheets.

Custom Dashboard Inventory Automation Order Pipeline PDF Quotations KPI Tracking Customer CRM
Hours of manual work replaced with one-click workflows

What This Looks Like for You

You've built something real: 2,000+ students, a 3-tier course funnel, a Kickstarter backpack, and a brand backed by 100+ awards and Canon. The systems exist. You just need someone who can take them off your plate, optimize them, and actually move the numbers. While you focus on photography, content, and the parts only you can do.

Optimize Your Funnel

Your $47 / $287 / $397 tiers are already converting. I'd analyze where students drop off between tiers, test new upsell sequences, improve the nurture emails, and find the conversion leaks you can't see because you built the thing.

How I've done this: I run 3-tier product funnels, write 8 automated newsletters/month, and optimize landing pages for conversion across multiple clients

Run Your Marketing

You know your audience better than anyone. I take that knowledge and turn it into consistent execution: social content, email sequences, campaign management. You set the direction, I make it happen every week without you touching it.

How I've done this: I produce 15 posts + 28 stories + 8 newsletters per month for one client alone. Fully managed, ongoing for 12+ months

Connect the Revenue Streams

Your course funnel and backpack business are two separate worlds right now. I'd find the cross-sell opportunities, build the email flows that connect them, and make sure each one feeds the other. One audience, two revenue streams.

How I've done this: I've launched 3 products on a single expert brand, built cross-sell systems, and connected e-commerce with education funnels

Your Systems,
My Focus

I don't start from scratch. I start from what you've already built.

1

Audit

I go through everything: your funnel, your content, your emails, your conversion data. Fresh eyes on every step of your customer journey.

2

Prioritize

Not everything needs fixing. I identify the highest-leverage changes: the 20% of optimizations that drive 80% of results.

3

Execute

I don't hand you a to-do list. I take ownership, implement the changes, run the campaigns, and manage the content. You review results.

4

Iterate

Ongoing optimization based on real data. What converts, what doesn't, what to scale. A partnership, not a project.

Joanna Rubin
Sales, Marketing & Growth
5 Languages MBA / Business Analytics & AI Funnels Content Systems Community Lead Gen

I Don't Advise. I Own It.

I'm not a consultant who audits your funnel and disappears. I'm the person who takes over the marketing execution, optimizes what's already working, and finds the opportunities you're too close to see. You focus on your craft, I focus on making it sell.

I work across multiple expert-driven businesses: finance, health tech, AI, e-commerce. That cross-industry perspective is exactly why I spot patterns and opportunities that a founder deep in their own niche can't. Different industry, same growth levers.

Whether it's improving a course funnel's conversion rate, running a content operation so you don't have to, or connecting two revenue streams that should be feeding each other. I've done all of it, and I'm still doing it for clients right now.

Let's Make What You Built
Work Harder

You've done the hard part: the product, the audience, the brand. Now let someone else obsess over the conversions, the content, and the systems while you focus on what only you can do.